Why We Do What We Do @ Blank Label

This is a weekly post from Chief Evangelist, Fan Bi, who founded Blank Label in the Summer of 2008, the Co-Creation Blog in 2009, officially launched Blank Label in Fall 2009, and has been trying to change the way young men buy clothes ever since.

Every once in a while, I push myself away from my computer, take in a breathe, and look around, and smile. I smile because I wonder how it is that we I got here. My life up until Summer 2008 was me, in Sydney, certain that the investment banking cubicle would be where I would spend the best years of my life. Today, offered the large corporate gig, for all the money in the world, I would give the finger to.

Our mission at Blank Label goes so much beyond the cloth on the backs. For us, the passion really comes from what we represent; what it is we stand for. When we're working till late hours of early morning, the thing that keeps us going is the dream of changing the world. Some people call us mass-customization, we've heard mass-personalization, and co-creation, and they all describe what we're doing. But what we really respond to is CONNECTED INDIVIDUALISM, a world of connected individuals.

We dream of a world where individuals are empowered to do it their own way, they are not bitched out by the 'the man'. Our custom men's dress shirts are for the individual, the individual who wants to be empowered to have something as unique as them. Nothing makes us happier when a consumer tells us about their experience of opening up their Blank Label box, and seeing the shirt they designed and helped create. It's just a completely different connection to buying something a designer created for you and every other guy out there.

This is our small little effort to put the attention back on the individual. What are you doing as an individual?