What's Up: Lean Launch Week

Sometime late evening/ early morning Saturday, as people are either partying hard, resting up or patching together last-minute Halloween costumes, the Blank Label site will come alive online. We penned in October 31 about six weeks ago when we first brought on our new Chief Webstuff Builder, Zee, and we're proud and happy to say that we'll be on target for that.

We've been hard at work designing and developing the online men's dress shirt product platform that is a fun and engaging interface that connects our customers with our manufacturers to work together to co-create these unique custom men's dress shirts we keep harping on about. I thought this might be an interesting opportunity  to give you some insight on how that works here in philosophy.

We're a very market driven company. We want to fundamentally alter the relationship between people and products through co-creation. It's really not about us. It's about people and what you want. So if you're happy to stop by on Saturday when we launch, you might not see all the features and functionality you were perhaps expecting, but we really hope that you like it enough that you drop some feedback. Our philosophy is that it's far better to launch now and have 12 components of the 20 you wanted, and for you to let us know what the others you want are so we can build it out, let's say by the end of the year. A lot of other startups instead prefer to keep building, let's say to the end of the year, have 20 components but only 15 of them are the ones you wanted. We have a lean startup philosophy where we want your help in creating what you want to see in a company.

As we prepare for launch, we have an exciting publicity pipeline in the first few weeks so I'd like to take this opportunity to thank the bloggers and journalists who've reached out to us, and have been passionate about supporting something, new and ambitious. We've been lucky that people have liked our story, and want to tell it. If you fit into this category, please do reach out. You can reach me directly on fbi (at) blank-label (dot) com.

Fan Bi

Chief Shirt Maker | www.twitter.com/lifeoffbi

Blank Label | Co-Creation Blog