by Fan Bi
27. February 2010 14:42
One of the founding fundamental principles of the Co-Creation Custom Revolution (that makes it sound all serious, when it's actually a term I came up with in the shower for the movement we're leading with our custom men's dress shirts), is CHOICE. CCCR works because it's about choice. Ah yes, the fulfillment life brings to us when we have choice. One of the world's great thinkers and writers, Malcolm Gladwell, popularized from his writings in The Tipping Point, Blink and Outliers.
In a story about the evolution of spaghetti's sauce, and how and why we arrived at so many different levels of chunkiness, salt content and richness, he explains the fairly simple logic that all people have different preferences and that we shouldn't just conform to something we're not quite satisfied with. He urges businesses to innovate, to better understand consumer tastes and preferences. Sound like anyone you know?
The CCCR is all about innovating a new form of choice, that isn't just about providing products that try and better understand consumer tastes and preferences, but shifts the focus to the consumer, and allows you to co-create something for yourself. Now we think you'd be pretty happy with that ;)
The video is a TED talk Gladwell gave a few years ago, it goes for about 18 minutes. If you're looking for something that's genuinely insightful and thought-provoking, and quicker than reading one of Gladwell's books, we'd recommend it.
