We're Live October 30

This is a weekly Co-creation Blog post from Chief Evangelist, Fan Bi, who founded Blank Label in the Summer of 2008, and has been trying to change the way young men buy clothes ever since.

We've spoken to recently married couples, big-event athletes, and even film producers, but we can't settle our nerves for the Big Day, October 30. It's definitely been a long time coming, and the whole time we've focused on remaining true to our core consumer and delivering our vision. The next 23 days will drive that home, we're speaking to as many trend setters as possible, that young, fun, independent, fashion sensitive guy who no longer wants to be branded with some over-paid, supposedly-famed designer, and loves the idea of having Danny''s Label, Alec''s Label, Your Label, My Label, Blank Label.

This will bring a new age of apparel and men's dress shirt shopping. I walk into a store these days, and I'm just annoyed. First, I know that I'm paying for the annoying shop assistant who keeps asking me if I need help when I just simply browse around, the over-priced downtown rent of the store, and all the other costs of having walls of inventory that's going to be included in the cost of my shirt. No. Then I find something I like, but it's not quite right, don't like the front pockets, and they only have 2XL's left. No. I compare that with the experiences of our customers who tell me about their new favorite shirt. It's amazing but there's no doubt that you have a personal connection with something you've co-created, something that you've helped make. Yes!

Not long now. We really can't wait to co-create custom men's dress shirts with you. And we just hope you're as excited as we are!