by Danielle Bentz
19. January 2010 16:12
At Blank Label we’re all about co-creation, in particular, co-created custom men's dress shirts. That is what happens when we combine your creativity with our resources to create something completely original. At the start of the year, 3 Things for Blank Blog in 2010, we promised we'd keep you updated on what was going on in the world of co-creation, what were interesting co-created products, why it was all so important. We highlighted some trends in Co-Creation, Mass-Customization and Fashion 2.0. Today we're asking what you think. What would happen if more companies looked into integrating their customer into the creation process more? Would companies like Subway and Dell have been as successful if they didn’t offer such customizable products? We sure don’t think so.
courtesy of one very cool pic from fabio aro
If you take a deeper look a lot of different companies, large and small, are embracing the co-creation trend. Car companies like Mini will let you build your own car models online to find a design that best fits your style. Now, we can all agree that they aren’t there yet with full co-creation. I mean, there are only so many models, colors and features to customize, but these companies are allowing for more customer input which is great!!
We want you gets to get excited about making your own choices. Companies should work with their customers instead of just serving them. That’s why we always ask for your opinion in what turns you on, makes you tick, or turns you off about what we do.
Let us know what you think the next trend in co-creation will be…What's the next great product that needs to be co-created ... Who is the up-and-coming co-creation company that's going to change everything about how consumers and producers interact ...
This post was written by Chief Shirt, Fan Bi for our co-creation blog.
