courtesy of will cheyney from flickr
this year the blank blog is inspired to do three main things. we're going to continue to give you the low-down on what the team's thinking and doing. we're inspired that co-creation is real, it's coming, and we really want to be leaders in changing the relationship between individual consumer and producer through co-creation. and we're committed to really bringing you the latest in dress shirt fashions, making you the first audience for new fabrics, and providing promos to test them out.
goal number 1. keeping our fans updated
we're very big on honesty here and we take your suggestions pretty seriously so this will be the main place where we'll throw around ideas and updates and where you can throw back comments and suggestions. believe it not, we really do look to you to help make us better. what do you think about webpage redesigns? it was based off feedback through our facebook, twitter and blog that our current homepage exists. we also share our insights into more novel cases like what to do with Blank Label's lovely ladies, or sharing thoughts that many visitors send queries for like our recent saying hi to our female fans post. we also want do to more with the blank fund this year and this is where we'll do most of the talking about it.
goal number 2. the year of co-creation
inspired to be leaders of this movement, we really think co-creation will be big this year. we hope to change the relationship between individual person and apparel product through the process of co-creation. by-gone are the days where one brand or manufacturer makes millions of a single widget. people have preferences and sometimes they're not well served by the choices that are available. or at the least, their experience would be enhanced if they were able to have a unique, personal offering. that's what we're all about. and this is where you can read observation and commentary about cool companies from cereal to cars, being a part of the co-creation revolution.
acclaimed writer and thinker, malcolm gladwell, gave a great talk on why choice makes our life better. co-creation is really the next step ...
goal number 3: the coolest custom men's dress shirts in the world
it's interesting how a company that promises against being a fashion house is motivated to bring to the world the coolest dress shirts in the world. the challenge for us is to provide the tools, fabrics and styling choices that will empower you to create the coolest shirts that will be the biggest talking points among your friends. we're going to bring you a load more fabrics this year, even more styling options, and this is where you'll read about it first. because this is such an easier vehicle than installing new features on our acutal custom men's dress shirt design application, we want to start the conversation here. in return, you'll be rocking the cool before anyone else, and getting promos and discounts for sharing the love.
p.s. you'll definitely be seeing a lot more split personality shirts this year
this post was written by fan bi, chief shirt maker (no he doesn't really make any of our custom men's dress shirts) of Blank Label, and honorable writer for our co-creation blog.
