This is a Co-creation Blog post from Chief Evangelist, Fan Bi, who founded Blank Label in the Summer of 2008, and has been trying to change the way young men buy clothes ever since.
Dharmesh Shah once said; 'Things you get from a startup: Meet exceptionalpeople, learn useful things, make money. Make sure you get at least 2 out of 3.' In the next couple of weeks, I thought I'd go through each one of these to give you a better sense of what we're all about, why we do what we do, and why we love it.
This week I want to speak about a couple of people I love in my family, my work family. And maybe at the end of the post, you'll love them too. Bear in mind, I'm only going to touch on two of Blank Label team, and credit definitely goes beyond that to the broader team. Carrying-on, Danny Wong is my right-hand man. He's been with Blank Label since the end of Spring 2009, and he's been kept fitting for the success of Blank Label ever since. Externally he introduces himself as Lead Web Strategist, but internally we know him as the Analytics Workhorse. Danny started out as a Sales Rep, when we still doing a Sales Rep model, but he kept pushing me, asking what are you doing for SEO, Social Media, once you build a website, how are you going to build traffic, more importantly, how are you going to build a community? When someone insists banging down the door to get involved, it's just much easier to open the door for them. He worked his summer 'day job', then would rush home and work on developing an online presence for Blank Label till the early hours of the morning. He would them come to the office with me on the weekend, and pull longer hours than even I would. Hence, the Analytics Workhorse.
For how strong-headed and direct Danny is, Alec Harrison, is super smooth. Beyond his smooth singing voice, he is creative in everything he sees and does, and for that reason, he is our Empathetic Designer. Joining the team half-way through the Summer, he has rushed to speed on what the real vision of Blank Label, and similar to Danny and myself, quickly transitioning from small steps to fast pacing to a quick sprint. Officially as Lead Designer, he covers User Experience and User Interface of our website, which means he goes between understanding the consumer and our fashion illustrator and photographer to compile something that is highly relateable to our audience of confident, fun, young, independent males. Alec does freelance gigs on the side to support himself, but without the dedication to our mission and our big dreams, we'd be lost without our Empathetic Designer.
Danny and Alec, and especially myself, do this because we've all done the corporate thing, and boy did we hate it. Maybe it's part entitlement, part naivety, but we're just not willing to spend the best years of our lives in a cubicle, hating our boss, hating our lives. So next week I'll give a bit more some insight about part two of Dharmesh's message; 'learn useful things' that help us get to where we want to get to in life.
But in the meantime, we're just gonna keep trying to make the best damn DIY custom men's dress shirts online.