Before I go explaining why the Co-Creation Custom Revolution is actually greener than it may first appear, I want to introduce you to a very cool clothing-exchange company, ThredUP. They've called themselves the Netflix of Clothing, more interesting because the CEO of Netflix sits on their board. After I met Founder and Chief Knitwit, James Reinhart, I felt like I was wasting space, not being green, and not loving life. Haha. Not because James isn't an awesome guy (because he really is, he helped build one the nation's premier public schools in the Bay Area), but because ThredUP solves a real problem, that we don't wear 25% of our clothes in our closets, and there's a really inefficient $2bn used clothing industry out there that could be a lot better. 

This photo isn't of James. It's actually by brymo, maybe it's of him.

James and his team have built this really cool network where you can exchange stuff that's sitting in your closet, that you know you're probably not going to wear again. Now you're wasting closet space, you're probably going to waste more money, more material, more production 'stuff' on buying more clothes, when you can really and quite simply exchange it. And shouldn't we love the clothes that we wear? ThredUP helps us in keeping a wardrobe of clothing that we actually feel good about. I won't go on explaining more about it, you should just check it out.

Now besides the fact that it's always good to give shout-outs to friends, we also want to highlight why the two companies are uniquely related, more than the fact that we're both Boston-founded apparel-related online-based startups. Blank Label, and more importantly, the #CCCR, is about the importance of consumers having more choice in what they choose to buy and wear, and feeling better about it. It's addressing the dress shirt that is 80% decent, but is nothing special. Between buying it at the store and getting home, you've alread y seen 8 peo ple wearing the exact same one. So you wear it maybe to work. You get to the office, go into the lift, and there's someone wearing the same shirt. That's kind of awkward. 

The #CCCR is about creating self-expression you can wear. Similar to ThredUP, it's about you having the clothes you really want, not having to buy new clothes all the time because your newest shirt has fallen out of favor. There is a terrible problem of over-production of clothing, stuff either sitting in warehouses that'll never get worn, or clothes in closets never to be worn again. We keep buying, and buying, and manufacturers keep producing, and producing. No-one's the wiser, no-one's the happier, and definitely not Al Gore, or the planet. That's why we've updated our new green logo. It's only in small part related to the fact that green's my favorite color. ;)

One of the founding fundamental principles of the Co-Creation Custom Revolution (that makes it sound all serious, when it's actually a term I came up with in the shower), is CHOICE. CCCR works because it's about choice. Ah yes, the fulfillment life brings to us when we have choice. One of the world's great thinkers and writers, Malcolm Gladwell, popularized from his writings in The Tipping Point, Blink and Outliers.

In a story about the evolution of spaghetti's sauce, and how and why we arrived at so many different levels of chunkiness, salt content and richness, he explains the fairly simple logic that all people have different preferences and that we shouldn't just conform to something we're not quite satisfied with. He urges businesses to innovate, to better understand consumer tastes and preferences. Sound like anyone you know?

The CCCR is all about innovating a new form of choice, that isn't just about providing products that try and better understand consumer tastes and preferences, but shifts the focus to the consumer, and allows you to co-create something for yourself. Now we think you'd be pretty happy with that ;)

The video is a TED talk Gladwell gave a few years ago, it goes for about 18 minutes. If you're looking for something that's genuinely insightful and thought-provoking, and quicker than reading one of Gladwell's books, we'd recommend it.

This article was inspired by Wired Magazine | In the Next Industrial Revolution, Atoms Are the New Bits, an article by innovation evangelist Chris Anderson, published on January 25, 2010. It details how the world is going to change, again, but perhaps not the way you think.

ong>Peer production, open source, crowdsourcing, user-generated content - all these digital trends have begun to play out in the world of atoms, too. The web was just the proof of concept. Now the revolution hits the real world. In short, atoms are the new bits. 

Back in January of this year, in Dell, Subway, Mini: What's Next in the Co-Creation Trend we highlighted how large companies have been revolutionizing and democratizing the relationship between consumer and producer for years. Well the Wired Magazine article completely trumps our Mini article. I mean, look at that car. It's a beast!

 This beastly photo is courtesy of Adrian Gaut, and was included in the Wired Magazine article. We keep mentioning it because we're serious in saying that it deserves a read! It's a photo of Local Motors CEO Jay Rogers, who combined the power of crowd sourced design and professional experience to develop the 'Rally Fighter'. The car's body was designed by Local Motors' community of volunteers. You can design a car, be a part of the 'build experience' at one of their local assembly centers, and you can by one for $50,000, and it's street-legal.

The article goes on to say ...

Here's the history of two decades in one sentence: If the past 10 years have been about discovering post-institutional social models o the web, then the next 10 years will be about applying them to the real world. 

Transformative change happens when industries democratize, when they're ripped from the sole domain of companies, governments, and other institutions and handed over to regular folks. The internet democratized publishing, broadcasting, and communications, and the consequences was a massive increase in the range of both participation and participants in everything digital - the long tail of bits.

Now the same is happening in manufacturing - the long tail of things.

Co-Creation Custom Revolution? Whatever you want to call it, DIY Boom (for Wedding DIY you can use this nifty online wedding planner), Fashion 2.0, it's about changing the relationship between producer and consumer, it's about leveling the playing field, and it's been coming for a while. There are a couple of apparel companies that are levering this power and doing tremendous business. Depending on who you are, you're most likely have heard one of these two.

The first is Threadless, a user-designed, user-submitted, crowd-selected t-shirt e-commerce company. They take submissions from their community, they take votes from their community, they then sell the t-shirts with the top votes back to the community. The other is Polyvore, a site that lets users mis and match complete outfits by dragging and dropping images found on the web. It's a mix of social networking and designers' club with the net result being a place users can put together their dream outfit of learn about the latest fashion trend from other users.

Blank Label lets you design your own dress shirts. Start designing and support the revolution now.

Some guys may think that accessorizing dress shirts is a “woman’s thing,” but they are definitely limiting their look by looking down on this fashion trend.  If you’re trying to look fashionable and smart, add more flair to your image with a sexy scarf, a trendy watch, a funky tie, or even some hot new shades.  The secret about looking fashionable is taking a trend, and evolving it to match your unique personality so that you are really expressing yourself.  This shows the world that you are confident, and that you have substance and character. 

 this cool pic is heralded from NicoleL.

Dress up your dress shirt and professional outfits with a sweet pair of sunglasses.  They may seem inappropriate to wear in the colder weather, but that’s not true at all.  Even though the days aren’t warm, the sun can still be very strong in the winter and no one looks professional when they’re squinting their eyes while walking down the street.  A nice pair of stylish aviators like the ones seen above can really enhance your look by making you appear extremely bold and confident. 

 We have SmittenkittenOrig to thank for this one

Scarves are very in right now, not only because it is winter, but also because they make a professional outfit look really trendy.  Find a scarf that brings out some of your personality.  If you like wearing white dress shirts, wear a bold forest green scarf.  If you enjoy stripe patterned dress shirts try to match your scarf to some of the stripe’s colors.  For a bolder look try a fringed long scarf, instead of just a comfy knit. The more creative you get with customizing your dress shirt online, the more creative you can get with your scarf choices. This will give you character and personality, making people want to get to know the great looking guy behind the scarf.

 Kudos to Jayjay402 for this

One thing that many men overestimate is how much a watch says about them.  A man’s watch is his staple accessory for expression.  It’s a very subtle way to learn all about a man.  Just think about it, not only can you tell a lot about how much money people have - probably the least important indication of self-worth, but you can also tell all about their personality.  If they are bold, their watch will most likely be an odd chunky shape or metal.  If they are more conservative they will most likely try to project this image by wearing a very trendy named watch, something expensive and standard that shows they stay in that conservative box.  Wear your watch to show people how confident you are about your appearance.

For more style tips, see our dress shirt style guide.

Back in 1943, Mercedes Benz New York Fashion Week wasn't Mercedes Benz New York Fashion Week, it wasn't even New York Fashion Week, it was Press Week, and it was organized by Eleanor Lamber to showcase designers to journalists who were neglecting their INNOVATIONS. It wasn't about the largest tent, or scammering to get on the exclusive invite list. Lambert's goal with fashion week was to show off innovative strides with indigenous materials and techniques. It was not until the '70s and '80s that designers began staging their own shows in lofts, clubs and restaurants.

We are also not a fashion house. We're almost the anti-fashion house. So much of what happens today at Fashion Weeks around the world represent things the Co-Creation Custom Revolution are looking to change. Insane spending and over-indulgence has not only had an impact on people going into debt in a time when debt is least available, but also our consumer behavior has had a hefty impact on the world we live on. Yet Fashion Week stipp promotes elitism under the guise of aspiration, and excess disguising inspiration. Now we are not a tree-hugging company, nor do we claim to have any expertise in finance, but these are observant and logical, and possibly a little over-zealous, and stick to what we know.

What we do know is that when people have a closer interaction with the product they experience, they're overall emotional reaction is far more positive. That's what the #CCCR is all about. It's about bringing people closer to their products (we're starting with men's custom dress shirts), having a higher emotional payoff, but not at a higher cost. Sure there is some self expressiveness being able to wear a handbag designed by some guy in his expensive Manhattan apartment, supposedly roaming the great cities of the world for inspiration. But it's not just for you. The #CCCR is about expressing your own tastes, your own preferences and your own style. Not something that's predetermined for you, and not something that's quite frankly absurdly expensive. Now in the world's current state, that's something we're pretty excited about.

We'd like to credit Ruth Finley, Valerie Steele, Caroline Evans, and Fern Mallis for their piece, How the Runway Took Off, for the background to New York Fashion Week

In a week of crazy Chinese New Year Celebration, I can confirm that in fact the celebrating is still going on. This was on the 5th evening of Chinese New Year only a couple of days ago. We love our Chinese tailors, they make awesome custom dress shirts, and pretty good dim sum also =) I make the joke because I can ;) but this is just really distracting!

Empathy isn't a new phenomenon. There was a time not so long ago when there was a broad and deep connection between producers and consumers that allowed everyone to prosper. Dev Patnaik

 this mildly hilarious pic of 'caring' is from scottamus

Here at Blank something we buy into nearly as much as the Custom Co-Creation Revolution (#CCCR) is design, and not fashion design, but user design. We take care of the user part and the user takes care of the fashion part. In this post, I'm going to be giving a big plug to Dev Patnaik's Wired to Care. It's almost required reading here, and we'd suggest it to anyone who is customer-centric. Dev (not that we're actually on first name basis with him, but it just sounds a lot more friendly than calling him by his last name), makes a series of great points supported by comprehensive and surprising examples. 

For all of the Industrial Revolution's wonderful impacts on the ability of the average person to go into business, it also created a giant rift between producers and consumers. Nearly overnight, we went from a world of face-to-face commercial transactions to a world that was simultaneously more connected and further apart.

 quite the epic image from fanboy30

But if you are truly caring, you are customer-centric, you are empathetic. That empathetic connection then enables a better transaction. Consumers become more loyal and more willing to try new products ... they gladly pay premium prices to get products and services that connect with them.

So what does Caring have to do with the #CCCR. Co-creation brings out the ultimate leveler between producer and consumer. Producer provides consumer the platform to create a product that's much more suited to the consumer's tastes and preferences than even the most empathetic product designer. The consumer as a result keeps coming back for more, for this unique product they helped create, that they can tweak but still have uniquely theirs. And as Dev says, most people are probably even worth paying a premium for it. 

This article was from Chief Shirt, Fan Bi - founder of the co-creation movement for men's custom dress shirts.

For one reason or another many men have strong feelings about button down collars.  From a fashion perspective they have both a specific functionality and make a certain fashion statement.  It’s important for a man to know both of these when introducing this type of collar into their wardrobe. 

Did you know that a button down collar is actually NOT proper for all occasions?  I personally know several men who do not realize this including my father who to this day does not own a dress shirt without a button down collar. 

First, the history of the button down collar is a relatively quick one that helps us understand it’s true purpose.   This type of collar is actually an ad-hoc solution that a polo player from Great Britain threw together to avoid having his collars hit him in the face as he galloped full-speed down the field in a heated polo match.   This occurred in the 1800’s and in 1896, Brooks Brothers brought this collar style to America and they continue to produce button down collars to this day.  So the purpose of telling you the history is to point out that the button down collar is meant to be a sporty, less causal look.  It was also intended to be a blue collar working man’s shirt style.

The anatomy of a button down collar is also significant.  The eyelet and button itself should be smaller than the rest of the buttons on the shirt with the exception of the gauntlet buttons (the forearm buttons). 

The larger buttons that close to your face would be a distraction therefore it is not recommended to replace a button down collar button with a larger spare button for this reason.  Plus, it is doubtful that you will be able to get it a larger button through the eyelet anyway.  So, please use a spare collar button or gauntlet button if you lose or destroy a collar button on your dress shirt.

The rules around a button down collar are pretty simple.  Remember that it is a less formal look and you need to use common sense as a guide.  If other people at work are not wearing a button down collar then you probably should not either.  You should not wear a button down collar with a more formal suit like a double-breasted suit or certainly not a tuxedo (Dad are you reading this?). 

This is a more casual, sporty look and should be treated accordingly.

Recently another trend has emerged with button down collars and that is the unbuttoned button down collar as a fashion statement, but not everyone can pull this off.  Unfortunately, most people that try simply just look like they forgot to button up or are simply too lazy to do it. 

If you are going to try to pull this style off, do it with as much confidence as you can and try to go with a sportier dress pant and maybe some loafers to kick it up a notch.

Button down collars should have a place in every man’s wardrobe but they aren’t the only type of dress shirt collar and that can’t be stressed enough.  Make sure that you check out other collar styles and match them to their intended uses as well. 

Hopefully I will have more success convincing people not in my family to explore all of their dress shirt collar options.  In any event at a minimum you now know the origin of the button down collar on a dress shirt.

By Kara Sebbert, lead editor at Fashion Merchandising Degrees.

If you’re a big fan of button down collars on dress shirts, design your own custom men’s dress shirts and style them with your exact preferences in mind.

One company cannot stand alone in order to inspire the movement for co-creation.  That’s why we applaud other companies that are taking on this new trend of working directly with you guys to create the best products possible. One company that is capturing every aspect of this trend is Me and Goji with its make your own customizable cereal and granola products. Check it out for yourself!!

Me and Goji is all about serving the customer.  They have many different organic and delicious cereal ingredient options to help you make tasty morning treats.

i) You first choose a base, goji oats or golden granola or even samurai wheat, move onto what they call 'base enhancements' like choco peanut if you feel like treating yourself or wheat germ for the health conscious.

ii) Moving onto the dried fruits, our favorite was goldenberry and of course goji (which actually turns out to be a Tibetan superfruit from the Himalayas packed with dizzying amounts of nutrients and phytochemicals).  There is also awesome stuff like mulberry, coconut, cranberry and cherry. Finish this pairing, 'Fruit and _ _ _'. You guessed it, choose from pecans, chia, pine, amaranth, soy, flax and a lot more.

A great personalize feature is every cylinder of Me and Goji cereal comes with your name on it and even your own pic! What's yet more amazing is as you choose your ingredients, the nutritional facts (like you'd find on on most foods, i.e. with the calories, fat content, sodium, potassium, carbs, protein, etc) are updated in real-time.

Their tagline, designed by you, handmade by us sums up the co-creation movement pretty well. Let’s keep pushing this co-creation movement. It’s a good thing. 

What's your favorite co-creation company, tell us about them, why they're awesome, and why everyone should support their revolution!

This post was written by Danielle Bentz, a avid co-creator of custom men's dress shirts.