BLANK LABEL STORY

Blank Label Team | Blank Label Values

The Story from the Start

Blank Label started as a conversation between two friends. One of them decided to go to Grad School, the other tried to start a revolution. A few years ago, Fan spent a summer in Shanghai, where he played table tennis (clichéd but true), ate a lot of dumplings (more clichéd but more true) and got quite a few custom shirts made. This being able to design from scratch custom men’s dress shirts, choosing different fabrics, various styling components, and being able to do it affordably, Fan thought that there may have been a $257 business to this idea, which would have doubled the money he had at the time. 

The $257 Idea

There’s a big generational chunk who have been brought up on consumer choice. People are different, very different, and choice has been a nice entry into our lives. What’s more choice than being able to co-create something unique yourself? Coincidentally there’s also a generation of guys who use individual style as a currency. All of a sudden it wasn’t taboo for guys to try on two shirts before going out, wanting to wear something fitted, and maybe even wearing salmon? There was something to this… 

When We Were Getting Excited

Enter revolutionary ideas. A small team bandies together, with common beliefs that something could be done better, that it needed to be done better. Too long had the ‘appointed’ designers branded their fans like they were advertisements of their own egos, too long were their customers supporting their over-priced Manhattan apartments. Then in came a platform where you could design your own dress shirt, a bridge to quality tailoring, ready and excited customer service to help you through this. Enter YOU as the designer, enter the revolution.